In 2015, I created an e-commerce website for the PEKOTA Shop using Shopify. I ensured the website was user-friendly and visually appealing while also managing operations at the PEKOTA store, refining my web design and management skills.
View the store pages on the Web Archive!
I integrated and aligned branding aspects of company’s PEKOTA.com portfolio site for continuity with the new store, and with a new landing page to funnel traffic to the new store.
I created the web copy as well as all pixel perfect graphics, product renders and photography for all pages and products with colour variations.
To optimize and validate the home page and information architecture of the categories and navigation I used Usertesting.com to run small tests and adjusted page elements accordingly.
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