Hi, I’m Alexander /

As designer I am relentlessly curious, about how & why πŸ”Ž

I have cross-disciplinary experience from web, mobile, UX design and research, to consumer products and 3D.

My firsthand knowledge across industries & design fields, compounded by experience leading agile projects and strategic 0-1 design development is my strong suit. πŸš€

DESIGN is intention /

As we shape our world, intentionality keeps my focus on human centred approaches and outcomes for every project. 🎯

Select Work /

BT 5.0 LED App

Imagine Philips Hue for your car, but a bit more animated.

  • BT App & Hardware
  • IOS & Android

Paterson Composites Web

Marine, Aerospace, Industrial and Automotive projects. New Facility, but what’s the story.

  • Square Space
  • IA, Copy Writing, Branding
Paterson Composites Web Banner

PEKOTA Shop

Online store for boutique Toronto furniture line.

  • Shopify
  • IA, Branding, Pages, Copy Writing

Melon Intel

Ever shopped for a watermelon, tapped your knuckles, and hoped for the best?

  • Figma
  • App Concept
Melon Intel Logo

For more of my design work, which includes traditional design mediums, please see